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Last checked at 
5 Jan 2026 11:30
5 January 2026
ASOS Plc
Director/PDMR Shareholding
ASOS Plc (the "Company") announces that it has been notified by William Barker, Deputy Chair, that Camelot Capital Partners LLC, a PCA to William Barker, purchased a total of 82,135 ordinary shares of 3.5 pence each in the capital of the Company ("Shares") across the transactions set out below. Following the transactions, Camelot Capital Partners LLC holds 18,473,399 Shares.
This announcement is made in accordance with UK Market Abuse Regulations (Regulation (EU) 596/2014, as it forms part of domestic law by virtue of the European Union (Withdrawal) Act 2018).
1 | Details of the person discharging managerial responsibilities/person closely associated | ||
a) | Name | Camelot Capital Partners LLC | |
2 | Reason for the notification | ||
a) | Position/status | PCA to William Barker (PDMR) | |
b) | Initial notification / Amendment | Initial notification | |
3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | ||
a) | Name | ASOS Plc | |
b) | Legal Entity Identifier | 213800H8DBB8JSKDW630 | |
4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||
a) | Description of the financial instrument, type of instrument
Identification code | Ordinary Shares of 3.5 pence each
GB0030927254 | |
b) | Nature of the transaction | Purchase of Shares | |
c) | Currency | GBP | |
d) | Price(s) and volume(s) | Price(s) | Volume(s) |
2.721469
| 10,224 | ||
| |||
e) | Aggregated information - Aggregated volume - Price - Aggregated total |
10,224 2.721469 £27,824.30 | |
f) | Date of the transaction | 29 December 2025 | |
g) | Place of the transaction | London Stock Exchange | |
1 | Details of the person discharging managerial responsibilities/person closely associated | ||
a) | Name | Camelot Capital Partners LLC | |
2 | Reason for the notification | ||
a) | Position/status | PCA to William Barker (PDMR) | |
b) | Initial notification / Amendment | Initial notification | |
3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | ||
a) | Name | ASOS Plc | |
b) | Legal Entity Identifier | 213800H8DBB8JSKDW630 | |
4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||
a) | Description of the financial instrument, type of instrument
Identification code | Ordinary Shares of 3.5 pence each
GB0030927254 | |
b) | Nature of the transaction | Purchase of Shares | |
c) | Currency | GBP | |
d) | Price(s) and volume(s) | Price(s) | Volume(s) |
2.755968 | 4,344 | ||
| |||
e) | Aggregated information - Aggregated volume - Price - Aggregated total |
4,344 2.755968 £11,971.92
| |
f) | Date of the transaction | 30 December 2025 | |
g) | Place of the transaction | London Stock Exchange | |
1 | Details of the person discharging managerial responsibilities/person closely associated | ||
a) | Name | Camelot Capital Partners LLC | |
2 | Reason for the notification | ||
a) | Position/status | PCA to William Barker (PDMR) | |
b) | Initial notification / Amendment | Initial notification | |
3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | ||
a) | Name | ASOS Plc | |
b) | Legal Entity Identifier | 213800H8DBB8JSKDW630 | |
4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||
a) | Description of the financial instrument, type of instrument
Identification code | Ordinary Shares of 3.5 pence each
GB0030927254 | |
b) | Nature of the transaction | Purchase of Shares | |
c) | Currency | GBP | |
d) | Price(s) and volume(s) | Price(s) | Volume(s) |
2.749915 | 62,040 | ||
| |||
e) | Aggregated information - Aggregated volume - Price - Aggregated total |
62,040 2.749915 £170,604.73
| |
f) | Date of the transaction | 31 December 2025 | |
g) | Place of the transaction | London Stock Exchange | |
1 | Details of the person discharging managerial responsibilities/person closely associated | ||
a) | Name | Camelot Capital Partners LLC | |
2 | Reason for the notification | ||
a) | Position/status | PCA to William Barker (PDMR) | |
b) | Initial notification / Amendment | Initial notification | |
3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | ||
a) | Name | ASOS Plc | |
b) | Legal Entity Identifier | 213800H8DBB8JSKDW630 | |
4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | ||
a) | Description of the financial instrument, type of instrument
Identification code | Ordinary Shares of 3.5 pence each
GB0030927254 | |
b) | Nature of the transaction | Purchase of Shares | |
c) | Currency | GBP | |
d) | Price(s) and volume(s) | Price(s) | Volume(s) |
2.782414 | 5,527 | ||
| |||
e) | Aggregated information - Aggregated volume - Price - Aggregated total |
5,527 2.782414 £15,378.40
| |
f) | Date of the transaction | 2 January 2026 | |
g) | Place of the transaction | London Stock Exchange | |
For further information:
ASOS plc | Tel: 020 7756 1000 | |
Alex Dent, Deputy Company Secretary Website: www.asosplc.com/investors | ||
Media: |
| |
Jonathan Sibun / Will Palfreyman, Teneo | Tel: 020 7353 4200 | |
Background note
Founded in 2000, ASOS has 17m active customers in over 150 markets. We bring fashion lovers around the world the best and most relevant fashion through our unique own brands including ASOS DESIGN, ARRANGE, COLLUSION, Topshop, and Topman, styled with the most exciting products from local and global partner brands. With our expert in-house design team and agile and flexible commercial model, including ASOS Fulfilment Services, Partner Fulfils, and Test & React, we make the latest trends accessible to all and give customers the confidence to be whoever they want to be.
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