27 Jul 2017 07:01
This announcement contains inside information which is disclosed in accordance with the Market Abuse Regulation.
27 July 2017
Albert Technologies Ltd.
("Albert Technologies" or the "Company")
Strategic Partnership - Australia and New Zealand
Albert Technologies (AIM: ALB) today announces a strategic partnership with a leading business services group to make its pioneering AI-based SaaS marketing platform Albert available in Australia and New Zealand.
The agreement gives the business services group the rights in both countries to distribute Albert to brands direct and also agencies, with a guaranteed minimum value of $800,000 in SaaS fees in the first full year of activity, beginning with immediate effect and gradually increasing over the next twelve months. This agreement carries the potential to become a significant revenue opportunity in the second and third year of activity.
Agreement by both parties was reached after a trial period during which Albert demonstrated significant ability to transform marketing outcomes. Within 24 hours of deployment, Albert identified and executed thousands of marketing actions, which could have taken a human marketing expert up to a year. Furthermore, the partner's customer acquisition costs were reduced by more than a quarter within 30 days.
Or Shani, Founder & CEO at Albert Technologies Ltd. said, "This partnership extends our ability to satisfy industry demand for a simple, efficient way to improve campaigns and accelerates our revenue growth through partnerships. We are delighted to have found a partner with the right network and credentials to take Albert to Australia and New Zealand on our behalf and will seek to make similar agreements for other territories in future as they allow us to grow while maintaining good cost control."
For further information, please contact:
Albert Technologies Ltd. | Tel: +972 3537 7137 |
Or Shani, Chief Executive Officer | |
Yoram Freund, Chief Financial Officer | |
https://albert.ai/ | |
Liberum (NOMAD and Broker) | Tel: +44 20 3100 2000 |
Neil Patel / Chris Clarke | |
Bell Pottinger | Tel: +44 20 3772 2556 |
Elly Williamson/Joanna Davidson | albert@bellpottinger.com |
www.bellpottinger.com |
About Albert Technologies Ltd.
Albert Technologies Ltd. was founded in 2010 by CEO Or Shani to liberate marketers from the pain and complexities of modern marketing. The Company operates an Indirect Sales Channel, where its technology is deployed in advertising exchanges to match undervalued inventory with suitable demand. This is managed to help support the continued promotion of the strategically significant Direct Sales Channel, which offers artificial intelligence-based software, Albert, to brands using a SaaS model. Albert Technologies Ltd. listed in 2015 to accelerate both investment into and commercialisation of Albert.
The Company and Albert have received many awards in its short existence, including two platinum MarCom awards and silver in the Best in Biz awards 2016 for best new product of the year. Albert was also named AI Application of the Year by The Global Annual Achievement Awards for Artificial Intelligence.
About Albert
Albert replaces the human campaign manager in managing a brand's online advertising campaigns. A brand, such as Cosabella or Harley Davidson, provides Albert with access to its Google, Facebook, Bing, Twitter and other online marketing channels. When a brand manager wishes to launch a new online advertising campaign, she simply logs into Albert and deploys that new campaign, which is usually no more than a 15 minute task.
Albert autonomously creates hundreds of micro campaigns across all relevant online marketing channels (Google, Facebook, Bing, Twitter, Instagram, Display, Email, etc), then reviews these hundreds of micro campaigns every few minutes and optimises each of them as needed. Albert works in very much the same way that a human campaign manager would, making correlation and cost/benefit based decisions.
Where an experienced campaign manager could possibly make circa 100 decisions per day, Albert can make thousands per minute. Albert's ability to launch hundreds of micro strategies and review and amend them all every few minutes typically brings about a significant increase in ROI. In addition, all learnings from the decisions made remain in house, so the brand has full and instant transparency and can easy scale up marketing activity through larger budgets or application to new brands and new geographies without hiring new expert campaign managers.