ALB.L Regulatory News (ALB)

22 February 2018

Albert Technologies Ltd.

("Albert Technologies" or the "Company")

Pilot Project with Leading Global Advertising Agency

Albert Technologies (AIM: ALB.L) is pleased to announce it has reached agreement with one of the top 5 global advertising agencies for a pilot project. The onboarding process is currently under way, and indicates Albert's steady progress in marketing the power of its AI platform to drive transformative performance and value in digital marketing.

During the past few months, Albert has been gaining traction with large global media agencies interested in deploying its autonomous digital marketing technology. Coupling Albert's AI technology with the global reach of such agencies and the enormous resources they currently deploy to execute their customers' marketing strategies, provides an exciting market development opportunity for all parties.

The agency pilot which involves several brands in different geographies, is expected to be completed during the second half of 2018, and if successful will be followed by long-term commercial agreement. Upon completion of the pilot project we will be in a better position to evaluate the financial scope of a potential agreement.

This pilot is an important step towards delivering our strategy of expanding our global reach through partnership channels, and follows the recent appointment of Mao Keo as Global VP, Alliances & Channel Development.

Or Shani, Chief Executive Officer of Albert Technologies, commented:

"This pilot demonstrates the change in perceptions in the marketing industry, whereby large global agencies, channels and brands acknowledge the potential for Artificial Intelligence to become a crucial part of their decision-making processes. We believe that our unique technology is a game-changer for digital marketing and we are excited that a leading global agency has called Albert in to show what he can do through an extensive pilot project." 

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About Albert Technologies Ltd.

Albert (AIM: ALB.L) is the first-ever fully autonomous artificial intelligence marketing platform, driving digital marketing campaigns from start to finish for some of the world's leading brands. Albert's mission is to liberate businesses from the complexities of digital marketing-not just by replicating their existing efforts, but by executing them at a pace and scale not previously possible. He serves as a highly intelligent and sophisticated member of brands' marketing teams, wading through mass amounts of data, converting this data into insights, and autonomously acting on these insights, across channels, devices and formats, in real time. This eliminates the manual and time-consuming tasks that currently limit the effectiveness and results of modern digital advertising and marketing. Brands such as Harley Davidson, EVISU, The Big Red Group, and Dole Asia credit Albert with significantly increased sales, an accelerated path to revenue, the ability to make more informed investment decisions, and reduced operational costs.

The Company's core focus is its SaaS Sales Channel, which offers its artificial intelligence-based software, Albert, to brands using a SaaS model. Albert Technologies Ltd. listed in 2015 to accelerate both investment into and commercialisation of Albert.

The Company and Albert have received many awards in their short existence, including two platinum MarCom awards and silver in the Best in Biz awards 2016 for best new product of the year. Albert was also named AI Application of the Year by The Global Annual Achievement Awards for Artificial Intelligence.

About Albert

Albert replaces the human campaign manager in managing a brand's online advertising campaigns. A brand provides Albert with access to its Google, Facebook, Bing, Twitter and other online marketing channels. When a brand manager wishes to launch a new online advertising campaign, she simply logs into Albert and deploys that new campaign, which is usually no more than a 15 minute task.

Albert autonomously creates hundreds of micro campaigns across all relevant online marketing channels (Google, Facebook, Bing, Twitter, Instagram, Display, Email, etc), then reviews these hundreds of micro campaigns every few minutes and optimises each of them as needed. Albert works in very much the same way that a human campaign manager would, making correlation and cost/benefit based decisions.

Where an experienced campaign manager could possibly make circa 100 decisions per day, Albert can make thousands per minute. Albert's ability to launch hundreds of micro strategies and review and amend them all every few minutes typically brings about a significant increase in ROI. In addition, all learnings from the decisions made remain in house, so the brand has full and instant transparency and can easily scale up marketing activity through larger budgets or application to new brands and new geographies without hiring new expert campaign managers.