ALB.L Regulatory News (ALB)

30 April 2018

Albert Technologies Ltd.

("Albert Technologies" or the "Company")

Albert Technologies Names Rob Norman as an Advisory Board Member

The Board of Albert Technologies, the global software company with a proprietary developed autonomous artificial intelligence marketing platform, is delighted to announce that Rob Norman, previously Global Chief Digital Officer and, before that, Chief Executive of GroupM (North America) at WPP's GroupM has been appointed as an Advisor to the Board.

Rob has significant media agency experience having retired as Global Chief Digital Officer of GroupM in December after 31 years with companies within the WPP media agency network, and continues to act as a Senior Advisor to GroupM following his retirement. Rob started his career with CIA, part of the Tempus Group, until its acquisition by WPP in 2001. Following the sale of Tempus to WPP, Norman became UK Chairman of Media Edge: CIA, which later became known as MEC, in 2002. He became Chief Executive of Group M Interaction in New York in 2005, Chief Executive of Group M North America in 2011 and Global Chief Digital Officer in 2012.

The Company intends that Rob will join the Board of Albert Technologies, subject to shareholder approval at this year's AGM and subject to the satisfactory completion of the necessary regulatory requirements and will make a further announcement in due course.

"We are thrilled to have Rob, a digital advertising pioneer, join us as an Advisory Board member, and to be able to tap into his vast knowledge and experience of technological transformations in the digital advertising industry. As market leaders in the AI marketing space, we see this strategic appointment as another important step in Albert's growth." says Or Shani, Founder and CEO of the Company.

"I am delighted to join Albert Technologies as an Advisory Board member," said Rob Norman, Senior Advisor at GroupM. "Digital marketing is entering a new era of AI marketing. As a pioneer in the AI marketing space, Albert is leading this revolution which requires significant education on the values it can bring to the industry as a whole, and to brand and agencies in particular, I look forward to using my experience and network to build out to more."

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About Albert Technologies

Founded in 2010, Albert Technologies Ltd. (AIM: ALB.L), a global software company, is the creator of Albert - the first-ever fully autonomous artificial intelligence marketing platform, driving digital marketing campaigns from start to finish for some of the world's leading brands. Albert's mission is to liberate businesses from the complexities of digital marketing - not just by replicating their existing efforts, but by executing them at a pace and scale not previously possible. Albert serves as a highly intelligent and sophisticated member of brands' marketing teams, wading through massive amounts of data, converting this data into insights, and autonomously acting on these insights, across channels, devices and formats, in real time. This eliminates the manual and time-consuming tasks that currently limit the effectiveness and results of modern digital advertising and marketing. Brands such as The Big Red Group, Gallery Furniture and Dole Asia, and global advertising agencies, credit Albert with significantly increased sales, an accelerated path to revenue, the ability to make more informed investment decisions, and reduced operational costs.

The Company's core focus is its SaaS Sales Channel, which offers its artificial intelligence-based software, Albert, to brands using a SaaS model. Albert Technologies Ltd. listed in 2015 to accelerate both investment into and commercialisation of Albert.

The Company and its management received 18 awards in 2017, including being named as Gartner Cool Vendors in Advertising, an International Stevie Award for "Best New Product of the Year," the "Market Disruptor" Award from the Masters of Marketing, and being named "AI Application of the Year" by the Global Annual Achievement Awards for AI. Albert CEO, Or Shani, was recognized as Innovator of the Year (bronze) in the International Stevie Awards and was chosen for the DMN 40 Under 40 List. Amy Inlow, Albert CMO, was named a winner in the DMN Hall of Femme Awards and the American Business Awards (gold).

About Albert

Albert replaces the human campaign manager in managing brands' online advertising campaigns. A brand provides Albert with access to its Google, Facebook, Bing, Twitter and other online marketing channels. When a brand manager wishes to launch a new online advertising campaign, all that is needed is to simply log into Albert and deploy that new campaign, which is usually no more than a 15-minute task.

Albert autonomously creates hundreds of micro campaigns across all relevant online marketing channels (Google, Facebook, Bing, Twitter, Instagram, Display, Email, etc.), then reviews these hundreds of micro campaigns every few minutes and optimises each of them as needed. Albert works in very much the same way that a human campaign manager would, making correlation and cost/benefit-based decisions.

Where an experienced campaign manager could possibly make circa 100 decisions per day, Albert can make thousands per minute. Albert's ability to launch hundreds of micro strategies and review and amend them all every few minutes typically brings about a significant increase in ROI. In addition, all learnings from the decisions made remain in-house, and the brand has full and instant transparency and can easily scale up marketing activities through larger budgets or applications to new brands and new geographies, without hiring new expert campaign managers.