No, this is self inflicted since the BS announcement last year after some info was published in a place no one reads and for which there have been no signs of it being grounded in reality.
INVESTMENT OBJECTIVES To acquire large equity, debt and quasi equity positions in a relatively small number of smaller quoted companies. Kestrel actively works with the management of its investee companies in order to drive shareholder value and create liquidity opportunities.
Somebody wants out. Perhaps they have seen what the trend is for the whole ad market from generation, testing to closing the loop and SYS1 is too small to compete with the behemoths arriving.
Their margins are attracting attention from deep-pockets who can and will move fast.
They don't have a sufficiently diverse product offering and an advertising downturn is right ahead as he US slows. Add in high customer acquisition costs and limited global brand recognition that hinders expansion elsewhere.
Competition is coming targeting SYS1's market and product and the rate of change is phenomenal. Look for AI generation and AI emotional engagement asessment in a closed loop package, like SYS1 did with Coca-Cola but faster and cheaper.
Make hay whilst the sunshines as the weather changes fast.
Tell me where the money will come from to flow into SDI to get the price anywhere near the target when there are so many other bargains around and money flowing out of AIM? Rather than a target Cavendish should tell us all that.
They said they were looking at new products and you have to ask is that via acquiring them or IP licencing or organic. Each costs, each costs a different amount. New products that could make a difference are probably not cheap.