More from Chris Chen on LinkedIn8 Jan 2025 12:10
“More exciting news to share!
As part of our mission to fuel healthy and active lifestyles, I'm thrilled to announce the launch of Myprotein's high-protein lunch and to-go pots in the UK and Ireland, in partnership with Kirsty's.
Why did we do this?
There’s a clear gap in the market. The UK's food-to-go sector is booming, with significant growth projected over the coming years. Healthier options are at the forefront of this evolution, as 58% of food-to-go consumers now prioritize having nutritious choices.
Meal deals, a cornerstone of the food-to-go market, play a pivotal role in consumer behavior, with three-quarters of customers seeking deals that balance convenience and affordability.
Our new high-protein pots address these needs perfectly:
🌟 Up to 32g of protein
🌟 Fewer than 400 calories
🌟 Packed with bold, delicious flavors that make healthy eating simple and accessible
Where to find it
🇮🇪 Ireland: Tesco Ireland Dunnes Stores
🇬🇧 UK: Sainsbury's Co-op Morrisons (meal deal!!) SPAR UK Nisa Retail and more meal deals coming soon!
A big thank you to the team at Kirsty's Kirsty Henshaw Katy Moss Kieran Paisley for their dedication and partnership on this launch 🙏”