RE: Stop me banging on about the FTSE 1004 Dec 2023 13:54
The cost of the luggage is not an extra, it's certainly not a rip off. It simply means that those who want something have to pay for it. What good is "free" luggage if you don't want it. It's not an extra if you were always going to take luggage and it's a saving for those that don't.
People aren't annoyed about the luggage costs or the charge for better seats it's just a matter of choice.
One has to think about the amount of luggage they actually need. This massively reduces the weight of luggage per seat. That weight has benefits for the environment and fuel burn.
Easyjet are so well placed to deliver, the share price doesn't even start to reflect the commercial opportunity that they have.