RE: Eve shares tipped thisismoney By ROSIE MURRAY-WEST, FINANCIAL MAIL ON SUNDAY22 Sep 2020 18:39
I'm only posting because I will likely buy back in at some stage.... but.... imo Do not buy eve based on a soft toy or a sleep spray, or a hot water bottle.
There biggest selling item is a hybrid mattress..... What does that tell you.....?
Some posters think the share is being shorted... Why would you short Eve, if they should be 10p? Brokers make money on the spread, and god knows the spread is fine here...
The rise from 1.2p to give or take 5p in 3 months is fantastic. The next leg up beyond 7p will be profit driven.
My previous early (some would say neggo) reservations apply at this price except that eve seem far more stable now and crucially have time to develop other revenue streams and a gradual re-introduction of advertising spend to drive sales. And in the on-line mkt you cannot avoid this.
They still need to tread carefully but as of today good progress thus far and the SP seems to me about right.
By all means buy now but its still a risk and at best now a long term (12-24 month) play based on CC's update.
(The only criticism I have is the 3rd of sept "above expectations" RNS: it really wasn't all that compared to the actual update , and I think it really sucked out the oxygen of any immediate momentum. The only caveat to that and being far too clever for my own good, is that it allows a stake builder to carry on at half the price it could have been...maybe.... but that's just my latest conspiracy theory...) Anyway, the market is usually right....