RE: why the NEXT H1 results are massive for Boohoo17 Sep 2020 12:37
Clearly the market see's Boo as a disrupter, a new way of doing things that will allow rapid gain of market share against its competition with a commensurate surge in profits. This type of company is normally a technology stock. The "problem" for boo, is its actually pretty low tech and its "barriers to entry" are limited. (That's not to say it is easy for a new company to take on or replace Boo, but there are already big brands out there that will be trying to mimic Boo's business model and have the funds to do it.) But as I say, easier said then done.
KK, share prices often, (always?) over reach themselves both in becoming overbought and oversold. So when they went up to 433p in a bit of a frenzy, a quick reassessment was made and they came off the top, but to be fair, not that much.
More pertinent I think, was the slavery story. One slip and the SP halved......
Lets assume now that that is yesterdays news and no longer relevant. But the dramatic fall will have reminded many investors of the huge premium on the stock and how vunerable the SP is to unforeseen news.
I think the update will show a huge surge in sales, not just like for like but the recent new brands making more of a contribution, the Middle East market access and growth in the US, as well as rumours or even confirmation of new brand acquisitions, so I see 450p ish as a realistic goal on the day or within a week or so as it sinks in. (I think had there been no slavery story, the shares would already be close to that 500p mark but as I said up top, I think the premium has for now, had to be reined back as the risk appetite may now be not quite as it was then.