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well D, fingers crossed AVCT delivers coz if it does all the rest put together won't matter! gla

My interpretation is that 319p is a short term goal which looks to be within reach today as it is only a stepping stone to have a go 328p, which in turn should be brushed aside to go to 335p
FWIW, I think the SP will be at least 365p prior to results but would not be surprised to see it in excess of 400p (409p).
There seems to be a lot of energy building up in this stock which is just starting to released. (DYOR)

Hi David, I was thinking about directly competing brands going for the same market rather than Karen Millan and Coast which I thought were very good buys as they expanded Boo's demographic. Some, or even a, decent Men's Brand would also be positive I think, (boohoo for men just seems a girls brand aimed at the young(er) man, not sure how masculine that come across?)

yes, sorry, all done now....

za, be careful what you wish for......

you make fair points Steve, and indeed you may well be right, but asking designers to make quick fashion designs for say, 5 brands aimed at the same market can't be easy? It just comes down to cost of course but say for the sake of argument, Boo buy New look and then the boo designers do a great job and that becomes very popular at the expense of NG or PLT? I think as long as Boo can see a well defined target market for their acquisitions then continued growth would look to be nailed on.

Not that it matters lindy but I sold this morning as soon as I read the report at 7:00. I think it went as far as it could on the figures but the forward projection was I thought in line with what had already been factored in and as a result can't see particularly why this will move up in any great fashion. (And don't forget, the economic outlook is set to decline as unemployment is expected to rise in the next few months, so there are headwinds to overcome. I thought sales were not flat exactly, but compared to last year a bit, so what? profits margin up was good, but there is still that nagging reduction in advertising causes a reduction in sales, increase the advertising cost to increase sales and the profits shrink alarmingly.
I like the idea of Boots selling some product, all new revenue streams are very important and I think EVe are generally ok now but it is still early days and I think this update confirmed that.
I have done very well here and now put my money in Boo Hoo as there results are coming out in 2 weeks and if they don't smash online sales then I will be very surprised.

I agree with all the positive sentiment here, I just expected more given the exceeding of expectation update on the 3rd. Had that not taken place I think this would have reinforced all the previous recent updates. I just think this will now stay around these levels until end of year or another update. The rapid growth in the Sp now will abate (I think) and 7p will be a tough nut to crack before any new news. (imo)

There is I think a danger that by continually buying up other brands you can end up simply taking sales from one of your own brands and transferring to another. An example of this might be VW buying Audi. The VW Golf was a very popular model and VW had a great reputation for build quality. However, they could not keep improving the Golf with more spec, better quality fitments for fear of stepping on the premium brand of Audi A3 that they now owned. (Why buy the more expensive A3 when you could have all that in the Golf.) Anyway, just a thought, I am just not convinced that Boo have to go (and I am sure they won't) on an indiscriminate spending spree snapping up failed brands.
On a different note. With neverending daily reports of ballistic online sales it really does seem as though Boo will smash it on the 30th. I can't see now any real deterioration in the SP and therefore if its not going down then its going up....

UB, why would people be spooked unless the figures were perceived as disappointing?

well it must be me, but was that it? steady as she goes really . I think expectations were needlessly raised on the upgrade on the 3rd. Think we are in the 5-6p range now

Hi inferno, I would be the first to accept thats its all a bit of a crap shoot , its just here and to be fair, most BB's, that its hard to get balance. I think Boo has great potential but that's not news and the valuation already reflects this potential. So it gets harder to get big share price movements because so much is already built in.
Its hard not to see on the back of above expectation results this not going past the all time high, but at the same time it also shows the reluctance of the market generally to commit before the "full" story on the low paid workers is resolved.

I am not convinced just because the Sp falls back a little, that it is a shake. (A shake is a manipulated SP movement).
There have been stella rises on this stock and not everyone falls in love with a stock or expects it to keep moving up for ever. So a 20% gain on Friday and another 20% gain today is quite enough for a lot of people I would suggest. Plus there is the old adage...buy on the rumour sell on the fact.... so also, some may be selling in front of results after such a recent strong move.

Hi Geraint,
I mentioned EVE a few times here but it was up 20% on Friday and another 20% today and the day is not over yet and potentially with the results tomorrow maybe another 20". In June/july you could have bought around 1.3-1.5p, the SP in now 7p. Just a mattress company, not high tech, not invisible, (most have seen the adverts on tv with the Sloth I imagine),
it just seems to me that with all the talk of 400p or 600p it seems to get overlooked that the stock is already expensive in terms of valuation, it is perhaps a reminder that, finding undervalued stocks is a more potentially rewarding avenue to go down?

hi CI, its a tricky game as we all know, but imo, timing is absolutely everything. Even if its only a few %, over a number of trades, over a number of years, it makes a big difference But of course, getting the timing right, well that's another ball of wax completely!
However, that's where I have found charting to be most helpful in conjunction with the RSI indicator. As I always bang on nothing is full proof.
So in terms of explaining my thought process. When I topped up at 5.6p (the SP was 5.4p to sell), the RSI was in the 50's so not shouting as a buy at all, but I thought with the update imminent and CC already saying it was going to be better than forecast, I was concerned in missing out, so I bought.
When it fell further into RSI "buy me" territory, (buy at 4.80) I was then focussed even further and as that was a good deal below my last buy at 5.60 (15% ish) I looked to buy more. (The logic being if I thought it was a good buy at 5.6p then obviously that much further below it looked great value with the added indicator saying it was unlikely to go much if any lower) .
The next day the SP started to move up again, giving me confidence the fall, (actually quite steep), was over. hence when I bought I got in fractionally under 5p.
I mention all this, Genuinely not to show off but if any of my process is helpful then great, and if not then obviously just ignore it. gla

I think you make a good point KK.

I understand the talk of growth (I agree with most of it), and that the recent gyrations have given some a good entry point but in terms of reward perhaps a look over the parapet might not be such a bad thing?

If you got in at 200p its "only" a 50% gain in the last weeks/month(s), if more likely for many newbies here it has been 250-270 then may maybe 25% or less?
So many shares have done so much better and even if it goes to 400p for those in and around 300p its just 30%.
I guess my point is, this is a very busy board on a stock that actually is not showing that great a return. (esp if you got in at around 400p some months ago.) just my opinion

Dom, so maybe not a clear run then?

sorry Dom, I am not questioning your opinion just the reasoning you are using? Do you use charts, which suggests 10p ish might be a sticking point or is 14 just a number plucked out of the air?

Dom, what makes you say clear run up to 14p?

"Encourage... more positive reviews...." you don't mean...you can't mean.....surely you're not suggesting.....