RE: Markets18 Nov 2025 22:17
Its such a shame that this is happening as the concept works. i have been a customer for over 10 years. in terms of service, products available and whatever else for me it is hands down the best supermarket in the UK. it does seem that many people are choosing just eat deliveroo etc to get food delivered judging by the state of stores now. everytime ya shop ya got the shoppers running around with trolleys and the delivery riders with big huge bags taking up all the space of the supermarket. it does seem that people are willing to pay a high price and fee to have their small order delivered at short notice. i think in a cost of living crisis this has taken everyone by surprise. they really underestimated millennials and GEN Z here maybe theyve got to start charging higher fixed fees for delivery. i beleieve the [people who want to avoid the current madness of in store shopping and have the connivence of a big refrigerated order delivered will be willing to pay a fee. as for kroger its a bad look but really when ya break it down it was obvious they were never a good fit. its a risky and bold strategy by kroger. lets see how it plays out. amazon and others on thier tales. they are giving up alot of the control of thier brand perception by allowing so many 3rd parties to deliver its products. could end badly. one thing is for sure customers loved krogers ocado delivery. personally kroger seems a mess. failed merger, now back tracking and changing e commerce strategy. i predict they wont make that 400 mill e commerce profit.