RE: Shaunymac link13 Sep 2024 12:40
HL seem particularly positive about ITVX advertising.
With that in mind, there is good news for ITV
investors, as advertising opportunities improve with new technology. For users, the following cuts the lag delay, which is particularly important when watching sporting events:
ITV has announced it will be deploying Dolby’s THEOplayer, a cutting-edge video streaming technology, to improve live streaming on the platform. This new tech, alongside THEOads, brings several key benefits.
Improved Live Streaming: THEOplayer reduces the delay in live broadcasts, meaning when you're watching sports or live events, you'll see it with almost no lag. It's designed to create a more immersive and interactive experience, so you'll feel even closer to the action.
Better Ads, Less Intrusive: With THEOads, ITVX will be able to show more relevant and personalided ads. This means fewer random interruptions and more ads that actually matter to viewers, increasing engagement without being annoying.
Financial Benefits for ITV: The advanced ad insertion techniques mean ITVX can show ads more strategically, resulting in better returns for advertisers. This helps ITV boost their ad revenue all while improving the viewer experience. Plus, THEOplayer is efficient and cost-effective, which will save ITV money in the long run.
Overall, ITVX is set to provide a much smoother, more engaging experience with less interruption for viewers and better opportunities for advertisers, making this a win-win for both sides.
https://www.broadbandtvnews.com/2024/09/13/itvx-to-deploy-dolbys-new-theoplayer/