RE: 15.4m19 Jun 2026 04:41
I'm not sure about the accuracy of this article, but it appears plausible.
Football:
'...these big shared cultural moments feel like they’re more valuable and more important to advertisers. That highly attentive, trusted, emotionally engaged audience. These are audiences you simply can’t buy anywhere else. They’re not on streaming, they’re not on social, they’re not on YouTube. It’s live, free-to-air on the biggest screen in the house.”...'
......................
Targeted ads:
'Results from the Lead Gen Ads pilot, carried out with brands including Mercedes, Yankee Candle and Moss Bros, show initial click-through rates exceeded 5% on average. Some 60%-80% of viewers who clicked initially completed the Lead Gen Ad journey and returned to the ad stream. According to ITV, cost per lead ranged from £8 to £17, which beat digital video channel benchmarks.'
.....................
Takeover:
'Speculation about a potential takeover of ITV’s Media and Entertainment arm was addressed by managing director of commercial, Kelly Williams.'
'Williams confirmed the two parties are in “active discussions” ...“We’ve been saying for some time now, as broadcasters, that to compete effectively against these global platforms and these growing global streaming services, the UK broadcasters need to collaborate. We think to thrive in this world, we do need to work together and I guess this deal is a direct response to those changes in the marketplace.”...'
https://www.marketingweek.com/itv-precision-targeting-ad-format/