RE: ITV results day19 Feb 2024 17:08
Like the UK government pays off debt?
No it could have been like a property portfolio. The Dame could have borrowed more, leveraged more debt with existing assets and grown the studio revenue to maybe 2x or 3x current level.
Instead, much to the City of Londons dismay she turned inward. Focussed on digital platforms which are never going to go global (Britbox failed to conquer the world). She diverted money to UKcentric content and Uk studios which will just fail to generate revenue. She neglected the international side of ITV. Played it safe and stuck to UK homegrown studios churning out bilge to the masses who are too busy watching youtube and tik tok.
She has no business vision. She is an administrator at best. More suited to being a politician sitting on pots of tax payers money and dishing it out to cronies.
Time to move this business forward. Studios and borrowing to turn this into a production company rather than a 2nd or 3rd choice broadcaster in an economy that has tanked.