RE: Amazon Prime6 Feb 2024 13:26
Auson, sure
On Amazon Prime Video (as of yesterday in the UK) the monthly subscription includes advertising for the first time ever with the option to buy out of this for an additional £2.99/m. With S4's close relationship with Amazon and AWS will this be an opportunity for customers such as, say Phillips, for example to advertise on there through Media Monks integration and understanding of Amazon, AWS and its API. Basically could this be a new revenue opportunity to for Media Monks to work with clients to target BTL and TTL marketing campaigns based on consumer viewings and interests, or, will businesses just dump existing TV adverts on there as they do now across independent commercial channels.