WPP Article on Proactive Investor16 Jan 2024 14:19
Ad agency WPP PLC (LSE:WPP) has a capital markets day on 30 January followed by full-year results on 22 February and broker UBS is not expecting good news at either event.
Indeed, the broker has slapped a double downgrade to 'sell' on the ad agency and slashed its target price to 700p from 1,200p.
The Swiss bank estimates the market is pricing in a return to 2% organic growth (UBSe -1% in 2024, and 1% thereafter) and a recovery in underlying profit [EBIT] margins to c15% (UBSe 15.3%).
UBS reckons the market is being too optimistic, with it expecting sales to decline by 1% in 2024 and worried by WPP’s high exposure to the TMT sector.
On cash flow, WPP will also undershoot targets, UBS predicts, and combined with the revenue concerns makes it the least preferred of the agency holding companies