RE: Looks good23 Jan 2024 11:04
Poker chips, I agree if it were simply punching in a campaign brief and pressing a button then Media Monks would be a company of 10 people. AI is a tool not a replacement. You still need creatives, copy, art director and so on. Media Monks and other agencies have a pool of talent to call upon and mix and match to a brief. which the cIients don't have and why they use agencies. It is not their core business.