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The whole industry is dire and I would expect it to be down. But for me SFOR have completely trashed this because they failed to meet their own forecasts 3 times in a row. They have proved themselves to be the Kings of Incompetence. How on earth can you miss targets set by youself 3 times in a row and look ike you know what your doing.

Same here too late to pull out now.

As for his seminar. Attendees will be employees forced at gunpoint and tumbleweed.

Https://www.proactiveinvestors.co.uk/companies/news/1038077/facebook-owner-meta-hits-28-month-high-as-advertising-rebound-emerges-1038077.html

Centre for the Fourth Industrial Revolution

The Centre for the Fourth Industrial Revolution helps stakeholders harness the full potential of technological progress for the equitable and human-centered transformation of industries, economies, and societies. The Centre focuses on addressing the digital divide, ensuring responsible AI adoption, fostering trustworthy technology, and leveraging technology for climate adaptation.

Public Speakers

Sir Martin Sorrell

Executive Chairman, S4Capital plc

Nicola Mendelsohn

Vice-President, Global Business Group, Meta Platforms Inc.

Julie Inman Grant

eSafety Commissioner, Office of the eSafety Commissioner

Heather Landy

Executive Editor, Quartz - Atlantic Media

Brittan Heller

Fellow, Digital Forensics Research Lab, The Atlantic Council

That's just the USA corporate structure model. Everyone is a CEO, SVP etc it doesn't necessarily mean they earn loads of money. It massages ego's, kudos and stimulates hubrism. I know someone who works for a global American PR company and in the London office alone they have at least 8-10 Managing Directors.

Jordan Cuddy 

Is EVP, Global Head of Experience at Media.Monks, where she blends her background in strategy, creative and client management to lead the company’s global Experience capability. Prior to that, Jordan led experience design agency Jam3 as Partner and Chief Client Officer for seven years before merging with Media.Monks in 2021. Jordan is a sought-after speaker, and was named to Business Insider’s list of 40 Rising Stars of Madison Avenue who are Revolutionizing Advertising in 2020. In her spare time, Jordan can be found all around Los Angeles parks trying to tire out her toddler twin boys.

Eric Shamlin, SVP of Growth, Media.Monks:

Eric Shamlin leads entertainment growth at Media.Monks, where he heads up innovative partnerships with leading technology and entertainment brands. With a broad background in technology, visual effects and entertainment, Shamlin is pioneering the future of entertainment powered by digital, interactive and immersive technologies. Eric Shamlin is a two-time Emmy winner, 12-time Cannes Lion winner and 19-year member of the Television Academy where he holds seats on the Digital Strategy Committee, Interactive Media Peer Group and co-chairs the Experience Design Work Group.

Lemmin99

I agree with you.

Output & Outcomes is not a new concept for billing it's a good payment method for brand awareness target numbers. As you, I too think this is suitable for AI. I am only guessing but you could probably bill customers at stages of the workflow that similar to Agile Project Managent and software development. Each stage sign off triggers a payment not headcount hours and job bags. Sfor/Media Monks could make this the defacto industry standard for AI Media (Wesley made a point of saying they are more than an Agency) going forward.

Perhaps there is some ground work going on for succession planning too. There was a notable salute/recognition of Wesley's experience in the industry with Media Monks.

Interesting times ahead. I'll be shocked if they don't get any pitch invites or direct work from CES 24

Seems Wesley's view is that AI and human ineraction within the chains of workflow will result in revenue being received more in the future by measuring output and outcome in the future rather than billable hours of say a Creative or Copy writer.

I'm assuming this means rather than traditional payment in 3rds ( 1 third up front, 1 third, during production and 1 third on sign off) it will be more heavily weighted to the end products and measured success. I guess this may have some impact on forecasting particularly with enforced AI learning he mentioned where work rejected by human intervention gets thrown back into the flow for re work.

This is interesting. Thanks for sharing.

Good to see them getting some positive exposure at such a huge event.

Found some interesting and fairly recent articles searching Media Monks on:

Little Black Book online.

Kularatnam

Thank you for responding.

As you say part of the problem is nothing has a date stamp. I frequently look at AKQA (WPP) as I worked with them at Microsoft. They were one of the first, if not the first, all digital or new media agencies, so for me they are a benchmark on the type of work out there. But again nothing dated. I guess I'll wait for the next update.

Thanks

I regularly look on Media Monks website (work inventory) as that is there shop window and best I can on industry sites without subscription. But have not seen anything new for a long time. Just wondered if anyone had access to better info. Pitch invites, pitches won, new Whoppers. I know its dire out there at the moment but find it difficult to believe they haven't won anything globally.

Does anyone have any links to any work/reels done in the last 3 months?

That's assuming they want ' all out ' and not just reducing.

Does anyone know what new accounts/business they have won, or what new campaigns they have done over the past 3 months. Are they doing any business?

WPP currently up 2.70%

Let's hope SFOR follows

Sorry pressed 'Post Message' button in error.

Continued....

Mortgage rates are reducing, oil and utilities are reducing, shopping is reducing. More disposable income should be available this year. Therefore is it now tme to kick start marketing advertising.

If stock is on loan does that not imply shorters are expecting a drop in SP. My angle on this is why sell or short. Why not buy/accumulate. The.SP should be going up. Interest rates are expected to drop

Every day I hear calls of how under valued SFOR is, links.to industry awards, white paper articles that imply they (Media Monks) are leading the way in Digital and AI, SMS in interviews explaining the market conditions and trying desperately to provide reassurance that the strategy of Digital First is right But the share price drops day after day with little to no respite and by massive percentages compared to the competition.

I just don't understand it. We know the accounts were late which triggered a scare and sell off, followed by a number of disastrous forecasts and therefore a need to downgrade targets and margins. But surely this must be under control by now . The BoD are not wet behind the ears. Companies must be sitting on millions of unspent marketing funds.

Why isn't the market buying into SFOR right now, today, ready for the rally.

Jcj07

Excuse my ignorance I am not familiar with delisting at all.

1. I'm guessing that they have no legal obligation to offer above the existing SP on the day. And that anything above it would be for reputation and give some comfort to new shareholders that if they pulled the rug again after a re float it would be fair and reasonable offer . But that's all.

2. I have not sold either and am currently £55k under water investing £85k in all. Mostly because I kept topping up as it went down from 240 pence last February thinking it had hit the bottom each time. How would I object, would I have sufficient voting rights. No one asked me when 888 and Entain were made offers. So not sure what leverage I would have.

3. I need 145p just to break even. Whilst you say below 120-130 would be deemed ethically a robbery what can I do about it as ref point 2.