RE: Positives/Negatives19 Sep 2024 11:37
Just this month (5th Sept) Amazon awarded huge marketing contracts to WPP and Omnicom worth billions of $.
Ad Week
'WPP and Omnicom have won the Amazon media pitch, said to be the world’s biggest.
The giant online retailer in 2022 spent $US20.6 billion in advertising and other promotional costs, up from $16.9 billion the year before, according to financial statements lodged by Amazon.
Omnicom Media Group will run the US and WPP Europe and APAC.'