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Proactive Investor article published last week

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Meta to bring ads to Threads globally next week

Published: 16:49 22 Jan 2026 GMT

Written by: Angela Harmantas

Edited By: Emily Jarvie

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Meta Platforms Inc

NASDAQ:META

XETRA:FB2A

SIX:FB

Meta Platforms Inc (NASDAQ:META, XETRA:FB2A, SIX:FB) will begin rolling out advertisements on its social media app Threads to all users worldwide starting next week, expanding a feature initially tested in select markets.

Threads, which launched in July 2023 as a rival to Elon Musk’s X, now has over 400 million monthly active users and more daily mobile users than its competitor, according to Meta.

The expansion of ads will take place gradually over the coming months.

“Threads is no longer just a new social app; it’s a rapidly growing conversation platform with its own niche communities and voices,” Meta said in a statement. “For businesses, Threads offers an easy opportunity to extend existing campaigns and join the conversation in this flourishing space.

NigeCo

Thanks for the video link. Just watched it. Really impressive synopsis of

S4C turnaround. Smacks of confidence for the future. Fingers crossed March summary cements that outlook.

Looks like one of the shorts has dropped off the list (Connor, Clark and Lunn). Bodes well !

Https://lbbonline.com/news/Global-Ad-Spend-Set-to-Surpass-dollar1-Trillion-for-the-First-Time-in-2026

Interesting read

What sort of English is that ?

Thursday 22

"How can we cooperate in a more contested world?"

"Not All Disruptions Are Equal"

Public Speakers: Matthew Prince, Pierre Gramegna, Sir Martin Sorrell, Simon Freakley, Christian Ulbrich, Lynn Martin

16:15–17:00CET

He seems to be more vocal than normal this week. Perhaps its a 'ranter rally'

All

I read on this BB frequently that large corporates are using AI to create adverts and advertising campaigns internally bypassing agencies and the creativity they offer. I'm sure there must be examples, or, it wouldn't be a topic, but personally, I haven't seen any news features in Campaign, AdWeek, LLB et al. Does anyone have any links.

Thanks Verney

LSE2k

I have not seen any current health issues with SMS. Do you have any news links to verify.

Havas NV Chief Executive Officer Yannick Bolloré denied being in talks with WPP Plc about a potential investment in the British advertising firm, according to a note sent to employees.

“It’s our policy not to comment on market rumors, however, given the recent press coverage amplifying these rumors and the questions we’ve received from colleagues and clients, we want to clarify that we are not in discussions with WPP,” Bolloré said Monday in an email to staff seen by Bloomberg News.

He's too stupid to know how stupid he is.

Would his shares not form part of his estate ?

Not sure if it was a cultural thing. But he sounded a little aggressive to me. (Barclays chap)

Anyone listening to the con call. 20 new films in production. New business.....sounds promising.

Has Thursday now become the new Friday ?

Why would it?

No link. Came up as red headline on Bloomberg TV this morning. It's not come up since and I can't find anything further on it either. If there is any substance S4 would need to issue an announcement pretty quick. Perhaps ignore for now.

Sorrels S4 in talks to combine with MSQ

Https://lbbonline.com/news/Affordable-Flights-Fuel-Adventure-in-Wizz-Airs-AI-Film

An annoying thing for me is that SMS gets invites like LBC on the coatails of WPP. He's, as of yet, done nothing noteworthy with S4 which would give him the same spotlight.