The months ahead .....20 Sep 2025 10:21
Only five weeks in, from the launch of a new skin care brand . So V. early days here .
The main risks here i think are they fail to promote their creams to right customers, which will lead to weaker sales, along with low repeat customer sales .....similar to FUMs product ( not invested there) but from what i have read.
I'm not expecting staggering numbers of sales over past few weeks and would prefer INC to hold back from stating sales until they have a reasonable chance of looking good and consistent. Just want to see consistent growth on sales per month, with solid percentage of repeat orders over many months and v. high net profit....time , along with increasing world wide reach should sort everything else out, plus the sp. IMO
The traditional high street Xmas market now in full swing regarding product ordering, placement and distribution to shops etc - so the fact that INC are selling their products online , and handling sales delivery etc - is a plus, and could benefit as a new gift etc but I'm not sure how they would go about this - also if you bought your partner some scientifically proven face cream as a gift , how this would be received !!.Maybe a Xmas gift voucher or something ....but could do some Xmas specials / trials over xmas period and /or competitions to promote products.
Ask customers to send in their before and after pics - to use on site ...a number of winners get some free products, in exchange for pics.
Anyway this copied from recent RNS regarding their road map for next three months and beyond .....i would like to to see journalists and skin experts cover the product as as possible , as personally I would take their opinions much more seriously than a young social influencer - but then that's probably my age.
"Global teams, established and managed by the Agency, are working across UK & Europe, US, and Asia to introduce Skin + CELL via social media influencers and brand ambassadors with an initial reach in excess of 40 million followers across the global campaign.
As the campaign rolls out, months beyond, across different media platforms, supported with a two-stage video advertisement, an ever-growing network of brand ambassadors and influencers promoting Skin + CELL means a potential target audience of approximately 150 million people."
If INC can provide evidence that sales are improving constantly throughout the Xmas period and beyond, and can even just get 0.001 % sales ( a 10th of 1%) of say 100m reach , of their stated 140 m reach in new year - equate to 100, 000 unit sales plus , at £70 gross -=£7m....but even half that amount, along with DEMONSTRATING regular improving sales monthly, with good profit ..should change everything here, as we go into next year and their business grows out... GL Vas . Sorry to go one.
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