Challenge27 Oct 2021 21:58
HopefulDave. I have just read your post again from 14.12 and noticed this extract. "It doesn't mean the company has stood still in the slightest, it has grown massively. It appears the CEO's saying in the AGM and GM that the distributors are all onboard and 10,000 is still the target itself hasn't moved the SP, as confidence is knocked.".
I think one of the troubles is that this 10,000 target of outlets often spoken about on this BB has never appeared in an RNS.
I just quick checked 24 Feb US Update, 16th April Trading Update, 17th May Update, 1st July Business update, 29th July Business update and so on and all CHILL RNS's from February 21 up until to day - there is no mention of a 10,000 US outlet target at all, and no mention of any target for US outlets being on stream sometime in 2022 !
I am now under the impression that the 10,000 outlet US target has possibly been mentioned verbally at AGMs and GMs, but is just info for those attending, and the company have chosen NOT to identify this as one of its core targets this year in an RNS. WHY. This is exactly what ALL investors want to hear.
Can anyone put me straight if i have missed an RNS mentioning this as a target - and also explain where this number came from ? - lets face it, ALL investors should have the same information, and if it does not appear in an RNS then its a wish, more than a target.
Its stuff like this that makes investors feel uneasy. It would be the easiest thing in the world to just place my faith in the story here...but the 10,000 stores target by April 2021 is integral to the development of CHILL success next year. So why no mention in an RNS? not a de-ramp, but an observation - if i am wrong can easily be corrected by those investors with more in depth knowledge here. GL Vas.