RE: Apologies29 Apr 2022 17:33
No need to apologise Scahlf. I think the most wary and cynical investors are the ones who have been around for a while, and have learnt their lessons the hard way, and watch others learn in a similar fashion. So we have all been there and anyone who says different is probably lying.
A great deal about how they operated this past year can be learnt from re reading the RNSs, up until they stopped any meaningful communicating and went non linear reporting to protect themselves.
I think the simple numbers you just gave sum-up the hype, form the actual reality we know today.
Approx. One year ago. We were all told that by next year, which is next week ( May 22) CHILL would have access to approx. 10,000 retail units in US selling CHILL Brand cigarettes ( ot of the potential 88,000 retail units).
After approx. six months silence on the rollout they confirmed that they had only 2,500 retail units online selling chill, a similar number that they had 3 months earlier. Last week the new CEO confirmed on the Sunday Roast that all they could sensibly manage out of the existing 2,500 retail outlets today is 500 retail units in hope to maximise CHILL sales. Everything else has gone west, and from info from recent cash there is very little they can afford going forward. ( incl. the remining 95000 us retail units, UK rollout, European distribution deal etc etc ).
I respect you for coming back on the BB to give us your thoughts. You are one of the very few regulars here to do so.
Wish you good luck Schalf. Vas.