RE: Unilever5 Jul 2022 16:49
With a US skin care market of over $17 billion per annum...( and importantly these are not one off, once in a life time large purchases - but repeatable sales.). STC do not need to dominate the market but will do very well taking just a few percent of the overall market share. The rest of the world likewise.
" As of 2020, the world’s most lucrative skin care market is the U.S. market with a revenue of approximately 17.6 billion U.S. dollars. It is followed by Japan, which generated a revenue of roughly 17 billion U.S. dollars, ahead of China, India, and South Korea."
Just imagine if you had one of the many skin conditions - what would you pay to ensure you are using the best product to give you the best chance of reducing its severity. I imagine millions of people would be highly motivated to spend extra money to mitigate what can often be a deliberating condition.
Why wouldn't a health professional or GP recommend such a service so to give the patient the best chance of success and then on top of these customers we have the many, many more who just want to look the best they can.
I can easily see hundreds of thousand s of STC customers one day.