RE: 10,000 stores27 Apr 2022 15:55
I'm confused about how the old and new promotional / marketing strategies will co exist and even question how even the new strategies fit in within each other.
We have retails shops, and from Callums Sunday Roast interview to be realistic Callum said they may be able to get 500 retail shops actually selling at a optimum range - so profitable and then move onto another 500 or so afterwards as money, and distribution allows , i guess. ( quoted about $1000 per shop to get each shop up and selling).
Fabric looks a good partner , good choice, and aim to be serving all USA by end of year - i think they have 15 distribution points at present in large city's. . and rolling out all over US ...but if chill brands is not promoted in these areas then the Chill product will just sit in Fabrics warehouse as no one will even know it exists - just the same result as the retail shops at present. .
Meanwhile CHILL just paid a soccer league a load of shares last week ( worth half it's value now lol) to promote CHILL in one specific sport, in one regional area. Same with cowboys, bull riding etc etc - very specific marketing as opposed to national, or concentrating on high population urban metropolis areas first.
Yes, Fabric may be able to supply these cowboy areas but who's going to promote chill to the other 95% of USA such as Dallas where CHILL are first product in Fabrics new delivery hub there. Do they promote in Dallas?
Looks to me if chill need to sell from its own online site, and Fabric will get the job of fast delivery then CHILL brands will need a national promotional campaign - which won't come cheap.
IMO I think it would be cheaper to use either social influencers , nation heroes and the like....., or just concentrate promotion and marketing in the very large US city's to start, and that's where Fabric can deliver same day, or the cheaper two day delivery.
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