RE: Customers DBX Orders2 Jul 2020 08:41
The cost of building an Aston Martin would be little more than the cost of building a top of the range Ford, if all things were equal. The problem is that with low volumes, suppliers will demand much higher piece prices to make it worthwhile producing the components. When I worked for Ford, (admittedly back in the '80s) they were paying £8 for a complete exhaust system, and a similar price for a Blaupunkt car radio. Suppliers operate on low margins because the profit is there on the volumes. Not so in AM case. At the very least, AM should have good buyers to negotiate cheapest component prices. Even allowing for all this, the high sale price shoul allow a 30% margin or more. All IMHO.