RE: Thumper stats9 Feb 2026 17:11
@RichEO. Thanks for that (and others who have supported me). Glad to hear your news on BRS -GLA which is one of the routes I dip sample at times. In fact at least one of the SOA - GLA daily diagrams used to also do GLA - SOU - GLA and it was interesting to look at the loadings. In fact, IIRC there was one day when a 320 worked GLA - SOU - GLA and didn’t load much above 319 capacity but when you looked at other legs that day it was a different matter and a lot more seats were sold than if it were a 319 all day. In fact I’m doing a bit of prep work for a one-off exercise of the whole day cycle loadings of the GLA - SOU - GLA flights for a week to see the overall picture.
I am impressed by two particular things EZJ do on the GLA-SOU-GLA route (and no doubt others). First, it is not uncommon to see a 319 replaced by a 320 at a few days notice and for it to load above 319 capacity, often in both directions; anticipating and satisfying demand. The second is the fact that they can seem to anticipate virtually “guaranteed” demand and price up significantly at the expense of load. You may have picked up on a few posts that I’ve done in the past on this where they’ve sold 30 to 40 seats at circa £400; they still had 10 unsold seats but the yield, Profit Per Seat Flown, must have been eye watering!
I find the whole subject of load/fare/yield fascinating. I’ve always acknowledged that my postings don’t affect the SP in any way. But for people to dismiss the subject with comments (not today specifically) along the lines of “what have load factors got to do with anything?” seems remarkable; by all means say “far much detail for me…” but to dismiss the subject entirely seems to be gravely naive.
If on your travels you want a book to read get yourself a copy of easyJet Rising by Tony Anderson (their ever employee and Marketing Director). It’s an easy read, informative and funny. It covers from start up to flotation. Well worth it.