RE: To buy or not?25 May 2020 01:57
This is/ was a great company,
I would caution anyone from buying the shares right now or even in the medium futura,
Here’s why! Card Factory needs the same or more footfall than it had before this pandemic, Even if they get a quick vaccine fix, there will be a large number of people still to afraid to visit the high street or queue up in any store, these stores need more buyers, I simply can’t see card Factory holding up with a reduced footfall, people have already started ordering there cards online, so I just hope it’s card Factory they are ordering them from, and in saying that a large part of card factories sales are through party lines balloons etc, and all the other add ins they sell, I personally only use them myself, and even I can’t see people queuing up outside one for a card, they will buy in there own newsagents, with hardly any queues, I’m genuinely worried for this great card chain, the high debt is a problem and even before the pandemic, If I’m honest I wouldn’t buy the shares at 10p that’s how nervous I am about it’s trading future, it will open ok, and trade and sell ok, but I don’t believe the profits will cover its needs, and if it does , which I hope it does, then it may limp on for a few years in Limp mode until things pick up again, and that’s best outcome under a terrible recession that’s coming our way,
I’m genuinely sorry to be so bleak here, but it’s only fair to be honest with investors, as some may know I owned these shares and warned investors at 88p to get out, like I did, and once again I warn them ! This is one very risky share to own right now, only for the very brave indeed, if it had no debt then that risk may buy it time until better times, genuinely good luck to those brave investors here , I hope your bravery gets paid back 100 fold , because you would deserve it.
GLA