RE: Price1 Feb 2017 13:37
Continued..
Country seen as prime spot to tap regional demand for online payments
CK TAN, Nikkei staff writer
Sure enough, Sumitomo Mitsui Card, a unit of Japan's Sumitomo Mitsui Financial Group, recently partnered with a Malaysian payment startup called Soft Space to gain a foothold in Southeast Asia.
"Malaysia is one of the countries in the region with high internet security compliance," Kazunori Okuyama, Sumitomo Mitsui Card's senior managing director, told reporters recently while explaining the move.
Soft Space's strength lies in mobile devices that enable both real-time and semi-online transactions via cards. The company's mobile point-of-sale system is being used for AirAsia's inflight duty-free shopping. Japanese courier company Yamato Transport is also using it for Malaysian customers who prefer to make card payments on delivery.
"We will partner with Soft Space and expand into Southeast Asia," Okuyama said, adding that his company will target retailers, hotels and other consumer businesses in the region.
Now is the time to prepare for a new regional market order. Based on iPay88's data, Singapore currently leads the way in e-commerce transactions, followed by Malaysia, Indonesia, Thailand, the Philippines and Vietnam. But as the middle class grows over the next five years, the company projects that Indonesia will rise to the top, with Thailand, Malaysia, Singapore, the Philippines and Vietnam following.
Chan argues Malaysia is the place to be at this juncture. "Although the Philippines has a fairly large population of about 100 million, it is too bureaucratic to get business licenses," he said.
Apart from online payments, Malaysia is also a hotbed for international remittances, with over 4 million low-skilled foreign laborers -- both legal and undocumented.
Last year, Norwegian telecommunications company Telenor Group acquired Valyou, a Malaysian remittance provider. Valyou's "mobile wallet," which allows users to send money via their cellphones, is aimed at underbanked migrant workers from seven countries, including Bangladesh and Nepal.
Market players see clear growth potential for online transactions across Southeast Asia, where internet penetration and e-commerce lag behind developed markets like Japan. "When Alipay or WeChat Pay come into the market, they will become the new catalysts for mobile payments," Chan said, referring to the online payment services of China's Alibaba Group Holding and Tencent Holdings.