RE: Price1 Feb 2017 13:35
Great find jyee7! Worth posting the details here for anyone on their phones (links don't open for me).
January 18, 2017 11:59 pm JST
New e-commerce wave washes over Malaysia
Country seen as prime spot to tap regional demand for online payments
CK TAN, Nikkei staff writer
Malaysia’s e-commerce market is expected to grow 34% in 2017.
KUALA LUMPUR -- Malaysia is seeing a jump in demand for the payment services that make e-commerce possible, driven by the spread of smartphones. For foreign investors eyeing regional opportunities in the sector, the country's midsize population and relatively developed infrastructure make it an attractive jumping-off point.
The Malaysian e-commerce market is expected to grow 34% on the year to $3.8 billion in 2017, according to a recent report by BMI Research. That projection bodes well for e-payment service providers like iPay88, which controls 70% of the domestic market.
The company, acquired by Japan's NTT Data in 2015, handled 38.2 million transactions worth a total of 3 billion ringgit ($676 million) last year. Those figures were up from 14.6 million trades worth 1.5 billion ringgit in 2015.
"The numbers will definitely double this year, if not triple," Chan Kok Long, iPay88's executive director, said during a recent press briefing.
Chan's bullish outlook is based on the increase in sales volume through the company's payment gateway in recent years. Established in 2006, iPay88 provides business-to-business payment services and partners with over 40 financial institutions in nine countries across the region, with access to more than 10,000 merchants.
Chan said the rise of budget carrier AirAsia exposed Malaysians to a "first wave" of e-commerce in the mid-2000. The second wave came in 2013, with the entry of shopping portals such as Groupon, Lazada and Zalora. That year, iPay88's sales volume jumped nearly fourfold on the year, to 480 million ringgit.
With the emergence of ride-hailing apps, the growth momentum continued through 2016.
Mobile phones, meanwhile, continue to penetrate deeper into the Malaysian market. There were 141 handsets for every 100 inhabitants as of last June, according to government data. BMI Research forecasts the number of subscribers to third- and fourth-generation mobile services to hit 28.7 million in 2020.
Malaysia's population of about 32 million makes it an "ideal" location for tech companies to test new applications, according to Chan.