Euro NCAP and EU regulation to Drive 19 Million DMS shipments and US$502 Million in Revenues by 20229 Apr 2020 11:27
LONDON, April 9, 2020 /PRNewswire/ -- Driver monitoring system (DMS) revenue from embedded units installed in private vehicles is on track to outgrow aftermarket DMS revenues in the commercial vehicles vertical in 2024 and reach US$1.8 billion by 2030. The revenue boost will be led by the Euro NCAP standards and the European Commission (EC) regulation that mandates the technology from 2022, as well as the U.S. National Transportation Safety Board (NTSB) notice recommending the use of DMS in semi-autonomous cars. By 2022, 19 million DMS shipments will generate US$502 million in revenues, according to global tech market advisory firm, ABI Research.
More than 1.25 million people are killed annually in road accidents; 95% of the cases are caused by human error. DMS regulatory mandates are in place to substantially reduce driver errors caused by distraction and drowsiness . "Despite the upcoming regulation, apart from GM, no other OEM has yet announced significant DMS mass-deployment," states Maite Bezerra, Smart Mobility Analyst with ABI Research. With the looming deadline, DMS software suppliers with higher experience within the commercial vehicle aftermarket, such as Seeing Machines, Eyesight, SmartDrive and FotoNation (a subsidiary of Xperi), will be best positioned to help OEMs to meet the European Commission basic requirements at minimal costs. "Thus, DMS providers must map a short-term strategy to meet the expected ascending demand and develop low-cost NCAP and EC tailored solutions for mass-market OEMs."
When it comes to passenger vehicles, only Cadillac CT6 (powered by Seeing Machines), Audi A8, Subaru Forester, Nissan Skyline, and a few BMW models currently offer the technology. Considering upcoming regulation and OEM announcements, ABI Research predicts that shipments of DMS will increase from 0.05 million in 2019 to 18.9 million in 2022, and reach 82.9 million in 2030. Europe is anticipated to have the highest DMS revenue opportunity until 2026, reaching almost US$10 million in 2020 and US$487 million in 2022. Asia-Pacific has the second-highest revenue opportunity in 2020, U$$2 million, and it is predicted to become the most profitable market from 2027, reaching close to US$100 million in 2030.
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