RE: Next Phase4 Oct 2020 14:13
Eye tracking sensors provide two main benefits,” says Oscar Werner, vice president of the eye tracking company Tobii Tech. “First, it makes a device aware of what the user is interested in at any given point in time. And second, it provides an additional way to interact with content, without taking anything else away. That means it increases the communication bandwidth between the user and the device.”
There’s a chance that soon eye tracking will be a standard feature of a new generation of smartphones, laptops and desktop monitors setting the stage for a huge reëvaluation of the way we communicate with devices—or how they communicate with us.
“In the past year eye tracking technology moved from being a promising technology to being adopted in commercial products in a wide array of consumer segments simultaneously,” Werner says.
Dominic Porco, chief executive officer at Impax Media, a digital advertising company, says less expensive and more potent hardware; new open source software platforms; and new easier and faster ways of obtaining data to train algorithm models have driven the progress in eye tracking technology.