RE: L3 Harris18 Dec 2020 13:02
Can eye-tracking tech become a normality? This firm thinks so: Inside China’s Startups.
Eyes are humans’ window to the world. New technologies such as eye-tracking are showing promise in a variety of application scenarios including medical assistive tools and consumer-level products like Extended Reality (XR) wearables, among other industries.
Founded in 2009, Beijing-based eye-tracking startup 7invensun, or Qixin Yiwei in Chinese, started developing eye control communication devices for people suffering from amyotrophic lateral sclerosis (ALS), a disease that affects nerve cells in the brain and spinal cord, resulting in loss of muscle control.
“Our goal is to let the world understand your eyes,” Huang Tongbing, founder and CEO of 7invensun, told KrASIA.
Huang was inspired by the Gen III Helmet Mounted Display System adopted by the US military on its F-35 combat aircraft. The helmet can display critical flight information and capture the pilot’s gaze, among other functions. Huang was keen to explore the technology in consumer-level products, he explained.
The firm had developed an array of products including eye movement analysis hardware, XR eye-tracking accessories, and augmentative and alternative communication (AAC) devices to enable operations via eye movement. 7invensun also positions itself as an eye-tracking solution provider, aiming to empower other businesses with the technology, including XR glasses manufacturers and online education firms.
The company has already obtained over 411 patents related to eye-tracking, according to Huang.
https://kr-asia.com/can-eye-tracking-tech-become-a-normality-this-firm-thinks-so-inside-chinas-startups