Colin Linkedin8 Feb 2023 13:27
Lots of interest in the Mobileye #partnership with Seeing Machines for #Guardian #driver #monitoring #system #DMS. The video below for #Connect 8 provides many answers to the Mobileye #ADAS #safety side of the system for forward collision warning, lane keeping, pedestrian detection #FCW #LDW #driver #assistance. The fusion of forward camera with #interiorsensing provides many opportunities to make human drivers into safer drivers by combining ADAS technology with DMS.
The conclusion was that this solution would show up first in #cars in 2025-2026, possibly in the BMW Group #Neue #Klasse combining Arriver ADAS with Seeing Machines DMS/OMS. However Seeing Machines now seems to be years ahead of everyone, with a system coming for #aftermarket operation potentially launched in the next couple of months.
The working assumption at this time is that this system will be manufactured by Magna International, which has #automotive-grade production expertise, and a working relationship with both Mobileye and Seeing Machines. In one form or another the system is highly likely to be promoted by all three companies, leading to a win-win-win outcome.
Demand is certain both for "after-manufacture" installation and for #fleet use. Global #commercial #vehicle production is about 5% of light vehicle production, meaning the potential global market is about 4-5 million units per year for #bus, #truck, and #coach. Add on top fleet installs, which also has the potential to be measured in millions of units per year.
While there are many DMS aftermarket systems now on the market for fleet and truck use, they tend to be limited in functionality. Combining both ADAS and DMS into one system, and possibly into one box, and possibly even inside the mirror, is a truly innovative development. The significance of this agreement doesn't seem to have dawned on most folk yet, but will become clear to all soon.
For institutional investors and financial analysts seeking to discuss these issues in further detail, I can be booked for telephone-based consultancy via GLG and Guidepoint. Just ask for me by name.