GEOTAB10 Feb 2023 14:28
Shows theres money out there.
Geotab success “blows me away”, says CEO Neil Cawse
It has been a busy week at Geotab Connect in Orlando!
But we managed to catch up with a happy Neil Cawse, CEO, who shared the reason for his glee: GEOTAB announced a 60% increase of connected vehicles globally in just 3 years' time.
In 2020, when I spoke with Geotab CEO Neil Cawse at the previous Geotab Connect in San Diego, he proudly announced that his company had 2 million cars connected. We met up again at Geotab Connect 2023 in Orlando (that’s him on the left, me on the right), where he revealed that figure had jumped to 3.2 million. “That blows me away”, he says in an exclusive conversation with Global Fleet. But while Geotab is all about data, it’s about a lot more than numbers.
Interview by Steven Schoefs, Editor in Chief of Global Fleet.
From 2 to 3.2 million, that’s a 60% increase in just two years. Surprised?
“It actually blows me away. I knew Geotab was growing well, but then Covid hit. So to see this increase, largely during the pandemic, is a surprise. What it shows, I think, is that telematics really matters, and is growing in importance.”
Even so, I still see a lot of executives and fleet managers who don’t ‘get’ connected technology. They don’t see the value it can add, not just in terms of safety and sustainability, but also overall corporate success.
“You’re not wrong, but let me benchmark that impression a little bit: telematics has a 70% penetration rate in North American fleets, but just 40% in Europe. So that’s a very different landscape. And even though Europe is starting to catch up, many European fleets still think: I don’t need telematics. I can just as well run my fleet manually.”
https://www.fleeteurope.com/en/technology-and-innovation/global/interviews/geotab-success-blows-me-away-says-ceo-neil-cawse?a=SSC01&t%5B0%5D=Geotab&t%5B1%5D=Connectivity&t%5B2%5D=Telematics&curl=1