RE: Seeking Alpha write-up26 Sep 2021 18:46
They benefited from the US Elections and covid. However, covid restrictions are easing and more and more people are venturing out, instead of sitting indoors watching CTV.
Trmr also filed a court case against their data provider, Alphonso, in May.
Given the way inventory payments work, the impact of losing Alphonso, would not be known for months.
There's also more and more industry challenges which will hit ad tech, one example being the court case against IAB and other privacy challenges.
Alphonso court case:
May 2021:
Court case against data provider, Alphonso
Then 25th May:
SUBSEQUENT EVENTS
On May 18, 2021, Tremor Video, Inc. (“Tremor�) filed a complaint against
Alphonso, Inc. (“Alphonso�) in the Supreme Court of the State of New York,
County of New York. The claim is for breach of contract, tortious interference
with business relations, intentional interference with contractual relations,
unjust enrichment, and conversion. The lawsuit arises out of Alphonso’s breach
of a Strategic Partnership Agreement and an Advance Payment Obligation and
Security Agreement (“Security Agreement�) with Tremor, along with related
misconduct. Tremor complaint is for damages and other relief, including an
order foreclosing on Alphonso’s collateral under the Security Agreement, from
the Court.
https://investors.tremorinternational.com/static-files/a54c68fb-6ca0-4136-ae96-40ba4eba5875