RE: GDPR6 Jul 2018 15:06
Bmac,
"Endless posts from him goaded us PREDICTING THE DAMAGE IT WOULD DO TO R1. ’
Really, perhaps you could post these endless posts where I was predicting the damage it would do to R1.
GDPR is a major change, isn't it? One company, Unruly, says it didn't affect them, other articles have pointing to GDPR having an impact.. remember the one from Cannes (where you were)..
It's up for discussion whether it does affect 1R, wasn't it?.
"The big rumor of Cannes was around AT&T’s reported bid to acquire AppNexus. The surprise: The price most often mentioned — it was most often somewhere between $1.6 billion and $2 billion — would mark a lower valuation than AppNexus’ last round of funding. This matches the gossip on the Croisette about highly funded digital media companies like Vox Media, BuzzFeed and Vice. The consensus: There are no media unicorns. Without hope in profits and funding shut off, the options will go from bad to worse."
GDPR IS HAVING AN IMPACT
"Visit NYTimes.com in Cannes, and you will get a bunch of house ads. That’s because of the General Data Protection Regulation, according to Tomich. Right now, there are no plans to turn back on programmatic, with the Times instead adopting a wait-and-see approach. GDPR is also a factor in the thinned ad tech flotilla. And one persistent talking point: GDPR is a headache, but the California ballot initiative underway could very well become a nightmare. The reality is a privacy revolution has begun that will result, in an ideal circumstance, in less but better data in media and advertising. — Brian Morrissey"
https://digiday.com/media/cannes-briefing-quieter-pensive-week-riviera/
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