RE: RE: Ad Tech fees5 Feb 2020 21:10
Tricky,
"that dead wood removal is part of the process of realignment to the latest trends."
Yes, fast moving, increasing Industry Challenges, like 'move to fee transparency', GDPR, CCPA, Google's removing of cookies, fewer DSP/SSPs...
They've been removing dead-wood for years... and still declining revenues and cash, increasing exceptionals etc...
This when they called it 'non-core'..
"The Disposal aligns with the Company's stated strategy to draw down its Non-Core product lines in a methodical, cost-neutral manner, and focus exclusively on its Core products and revenue streams in FY2018 and beyond. Importantly, this sale enables the Company to redirect its resources to Core mobile, video and programmatic products - which represent the Company's principal revenue and profitability drivers."
https://www.investegate.co.uk/rhythmone-plc/rns/rhythmone-plc-announces-sale-of-prime-visibility/201703311709292407B/
Read the company/Company's broker, Finncap reports and company interims:
Finncap:
Apr 2nd 2019 - Forecasts for fy2019
Jan 6th 2020 - actuals for fy2019
Revenue: forecast $495m, actual $325m (DOWN 34%)
Net cash: forecast $113m, actual $75m (DOWN 34%)
earnings: forecast $9.8m, actual $1.1m (down 89%!!)
LATEST results: Interims Sept 2019:
Profit warning,
closing several rthm operations,
Still being affected by Industry Challenges,
Perk.com closing down - LOSS OF PREMIUM SUPPLY SIDE, DEDICATED USERS.
The profit warning from the company themselves, is there in black and white - AS EXPECTED.
" This coupled with the weakness in the Performance division year on year means that the Board believe the Company will be marginally behind full year expectations on profitability for 2019. "
The closing of rthm's operations - rthm operations not so good then? - AS EXPECTED
"Several of RhythmOne's products have been discontinued alongside its demand-side platform ("DSP"). The development of RhythmOne's data management platform ("DMP) has also been taken in-house. This initiative created an operational challenge for management, however they believe the decision will markedly benefit the company in the medium-term. The reduced development, maintenance and data centre costs form part of the wider initiative to streamline the Company's operations."
Industry Challenges continues to affect trmr - AS EXPECTED
"The performance-based division has continued to be impacted in 2019 by the well-documented headwinds which have affected both topline revenue and profitability. "
https://www.investegate.co.uk/tremor-international--trmr-/rns/interim-results/201909240700083776N/
Since interims, they closed perk.com -losing millions of Premium Dedicated Users...
plus LOSS OF CASH AND REVENUE from this year...
Perk.com closing:
"Due to changes in the company direction, all Perk applications will be shutting down on December 1, 2019. Users will need to redeem their Perk Points by November 20, 2019, or the p