Costa28 Aug 2018 01:28
Costa is possibly missing a trick and could become very much more profitable by attracting a substantially increased footfall.
It is all to do with the shape of the Costa tables.
At present Costa often has small round tables as opposed to Starbucks' that always seat four, and if necessary with two tables pushed together eight.
Most Saturdays a small group of us get together for an hour in a Starbucks that happens to have a Costa next door. We normally spend about £50 to £60 in that hour, by the time we leave we have consumed two sometimes three coffees each and a few croissants. Often a beggar will come saying that he is hungry, so he is offered a drink and a sandwich and that is another three or four pounds.
The other day someone said that we should start going to Costa since they are British owned and pay a full amount of tax. We all agreed but because the tables are wrong for more than two or three people it is impracticable.
As an experiment, Costa should identify half a dozen of their chain that are close to a Starbucks, inside this half dozen they should put in Starbucks shaped tables and chairs, then they should monitor the situation for six months.
I am completely convinced that within one year after conducting this six-month trial every small round Costa table in the world will have been replaced and profits will have greatly increased.
Enough of this £40 per share nonsense, we need to be at £55 - £60, please.
Sometimes it is seemingly small matters that are the determinants of mere success or enormous success.