rapper21 May 2019 08:58
I hope my last para was not just wishes.
Did stimulate me to look at the KPI's between 2013 annual report (I was all in from July 2013 onwards) and 2018.
My preferred KPI is units completed, especially open market units competed. This for me is the real capacity of the company. Revenue can jump on HPI, forward sales or BTR deals. Completions are more brutally honest on what the company is actually doing.
MY "wish" that this company will be bigger in 10 years time means bigger in terms of units competed above all. Of course it is a bit of a lagging indicator. It captures and crystalizes actions taken 4 and 5 years ago.
Quite hard to get total completions. Not in the annual reports. They do have open market completions which are as follows:
2013=374, 2014=492, 2015=374, 2016=482, 2017=289, 2018=476
This is much more modest growth than revenue. Indeed plotted on a chart it looks like it just bounces around on a flat trajectory.
revenue in the same period was :
2013=142m, 2014=140m, 2015=173m, 2016=245m, 2017=291m, 2018=316m
For the company to really fulfil it's often stated policy of being able to grow it must have a higher completion rate over time. I trust this is coming and I appreciate that completions is a lagging indicator but I am getting a bit impatient to see this KPI rise substantially. I can tolerate setbacks in profits realized if I feel confident the company is growing in size. Revenue will come if completions are rising.