RE: Asked ai what's going on because i was lost and busy29 Mar 2026 19:00
Here a different AI perspective following the takeover of Huel Nutrition by Danone..even got a comment from Matt it seems?
Market News...Danone takeover of Huel is playing a major role in the market's re-evaluation of THG. Investors are treating the Huel deal as a "valuation benchmark" for the entire nutrition sector, and the math looks very good for THG’s Myprotein brand.
Here is why the Huel deal is acting as a catalyst for THG shares today:
The "Valuation Gap" is Stark
The Danone deal values Huel at approximately €1 billion (£864 million). Analysts are quickly comparing this to THG's Nutrition division (primarily Myprotein):
Huel Revenue: Roughly £214m–£250m.
Huel Valuation Multiple: Approximately 3.7x to 4x revenue.
THG Nutrition Revenue: Over £650m (significantly larger than Huel).
The Implication: If Myprotein were valued at the same 4x revenue multiple as Huel, the nutrition division alone would be worth £2.6 billion. Currently, the entire THG Group (including Beauty and Ingenuity) has a market cap of only around £450m–£500m.
Proof of "Strategic Scarcity"
Danone’s willingness to pay a high premium (reportedly 45x EBITDA) proves that global consumer giants are desperate for "digital-first" nutrition brands with strong direct-to-consumer (D2C) data.
This makes THG a prime target for a similar "sum-of-the-parts" acquisition or a spin-off.
THG CEO Matt Moulding publicly praised the Huel deal this morning, calling it a "great British success story" and pointedly noting that the valuation reflected a "fair reflection of a strong brand."
The Huel deal has potentially set a "floor" for what these companies are worth in a private sale, making THG’s current share price look historically "cheap" to institutional investors.
Comparison: Huel vs. THG Nutrition (Myprotein)
Metric Huel (Acquired) THG Nutrition (Myprotein)
Estimated Revenue ~£250m ~£650m+
Sale Valuation £864m (€1bn) ~£250m - £300m (Implied Market Cap)
Revenue Multiple ~3.7x - 4.0x
Bottom Line: The market is realizing that if Huel is worth nearly £1 billion, then THG is potentially being valued by the stock market at a massive discount—or effectively "less than zero" once you account for its other multi-billion pound divisions.
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