Member Info for Splice

Boo could literally just redirect the Debenhams.com domain to their other sites and spam the customer list and they would get a hell of a lot of value out of this in terms of customer acquisition. Your cope won't help DC, this is an incredible deal. Kumani is a genius

Rag, what is the profile of your average red herring buyer?

I can lead you to water but I cannot make you drink.

Next up Asos announce purchase of top shop for 350m and the asos share price tanks

Feel free to make a bear case here

@bradus there were no errors in my post

Just a reminder that I predicted 450 buy end of January some time ago.

Once this is achieved I will be making a big another huge prediction.

Merv, rag is boohoo Poster of the Year 2020. Pls be civil with him. He is wrong on this topic I agree but is usually on target the rest of the time. Focus all anger on towncaledmalice pls

At a 50m buy in price they can take a torch to many of those brands and just do high margin stuff. I don't see why sales can't grow on debhenams.com - the site is now a platform for boo to launch stuff. Forget what it used to be, I see Debenhams.Com as a start-up within BooHoo, but unlike most startups it has established traffic and name recognition.

Kiss your wife's boyfriend goodbye and strap on, we're going on a moon mission

@taverham the customers don't know pretty little thing and BooHoo are the same company. Just asked my wife, she didn't know and had shopped at both. Why would they even need to know Debenhams and BooHoo are related.

I need to log off. I can't take it. The 50m price, the blue sky opportunities for the website, the customer lists, the credit card business?

I see Debenhams as a blank canvas that can be used to pivot into something amazing that could easily be worth more than BooHoo.

Plot twist: BOO HOO BUY top shop as well like the absolute mad lads they are.

I.. I can't handle any more of this.

@merv no I'm starting to black out

@danl, this is growth mate. It's called 'inorganic growth' isn't it

Mervvv I'm warning you to stop this talk immediately. It's all true but I can't take the beauty of it all

At this purchase price, this is wildly accretive to top and bottom line. I don't care if this makes boo a "conglomerate" in the eyes of some. It's still a pure online play.

Mervvv stop saying those numbers, I can't handle it. I need to have a cold shower this is all too much...

Ok this is our speculation on my part, but I'm going to throw this out there.

Introducing farfetch.com
They sell luxury products - handbags etc
29m uniques per month
https://www.similarweb.com/website/farfetch.com/#overview

Market cap: 21 billion (yes, with a b) on the NYSE

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Why couldn't boohoo turn debenhams.com into an online luxury brand and take on far fetch?

My point here is forget what Debenhams.com was, think what it can be. 20m uniques per month, the brand recognition and traffic is there.

Danl I haven't been this excited in months. Cannot wait to read the RNs with the strategic vision for the brand

HahahahahahahahahahahahahahahahhahahahHahHa

Deb.. 200 mil uniques per year...

* Breathes from asthma puffer *

Haaaaaaahaaaaaahaaa

50m GBP

Hahahahahahaha

Dan23, they got a well trafficked website with established customers and 20m uniques a month, plus customer data and mailing lists for 50m. It's insanely cheap.

Why does Debenhams.com have to remain a department store. Forget what it was, they can transform the brand into just fashion and beauty with a huge footprint.