RE: Asos Topshop Latest30 Jan 2021 17:50
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ASOS VS BOO UPDATED
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1. ASOS
Asos.com, have spent 290M to buy:
Topshop.com - 6.3m uniques per month
TopMan - 2.4m uniques per month
TOTAL Traffic Acquired:
8.7M uniques / month
104M uniques / year
Keep in mind, they already have a platform, so there is no transformation there, nor is there a material addition to asos traffic (+10% gain in traffic)
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2. BOOHOO
burton.co.uk 1.1M uniques - Dec 2020
dorothyperkins.com 5.4M uniques - Dec 2020
wallis.co.uk 1.9M uniques - Dec 2020
TOTAL: 8.4M uniques per month
Cost: GBP 25M
Source: similarweb.com
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Already bought:
Debenhams.com 200m unique per year
Cost: GBP 55M
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TOTAL Cost of Debenhams + Arcadia online assets:
GBP 80M
TOTAL Traffic Acquired:
20-25M uniques / month
240-300M uniques / year