Itaconix link with Brenntag?3 Jan 2025 08:11
While scrolling through LinkedIn I saw a new Itaconix post:
As the new year approaches, we’re looking forward to a 2025 full of innovation, collaboration, and progress towards creating more next-generation consumer products.
Through our SPARX program, we want to enable your brand to create safer, higher-performing goods—from detergents that outshine the competition to air fresheners that actually eliminate odor. If you have a product goal and aren’t sure where to start, Itaconix is here to help.
New to Itaconix? Check out this interview with Proactive where CEO John Shaw breaks down what the SPRX program is all about: https://lnkd.in/esBD9Y-3
Anyway what ‘sparxed’ my interest if you pardon the pun, was one of the post likes was from an Applications Specialist at Brenntag who have an 8.5Bn Euro market cap. They have many divisions including:
Home Care, Institutional & Industrial Cleaning
Beauty & Personal Care
I think there is far more to the SPARX program than we realise.