just out from Progressive. A potentially significant opportunity13 Nov 2020 12:21
Microsoft is using the Bango Platform to bundle Xbox cloud gaming
subscriptions for telco partners to include in their subscription packages.
The latest announcement contains no financial details and consequently we
make no changes to forecasts at this time. Nevertheless, we believe gaming
represents a potentially significant opportunity for the group. In our view,
the release signals the deepening of the existing strategic relationship with
a tech industry titan (Microsoft) beyond payments, and also demonstrates
further commercial expansion of Bango’s bundling and resale offering into
the leading cloud gaming service, including physical goods such as consoles.
? Opening up access to Xbox subscriptions and console sales: In time for
the key year-end buying season, Bango has expanded its relationship with
Microsoft to enable telcos to bundle Xbox Game Pass Ultimate and Xbox
All Access in their consumer subscription packages. This heralds a new
application of Bango’s technology to hardware subscriptions. Telcos can
leverage the power of gaming, and the launch of a key ninth-generation
gaming platform - Xbox Series X - to grow their subscriber bases, reduce
churn and increase customer engagement. Unlike a traditional monthly
subscription, which Bango has a track record of powering for the likes of
Spotify, Google and Amazon, a hardware subscription has a 24 month
minimum commitment– like a mobile phone contract, bringing a solid
foundation for Bango and the telcos future revenues.
? A potentially significant opportunity: Industry sources forecast Microsoft
to ship 37m Series-X consoles in the four years following the November2020 launch (source Ampere Research). However, we believe the real
opportunity for Bango is to leverage the ongoing commerce shift to a
subscription-based business model, following the successes of movie and
music players such as Netflix and Spotify. The inclusion of hardware
bundling opens-up gaming to millions more people who are either
unwilling or unable to buy a console. Microsoft’s cloud gaming model
means the consumer doesn’t even need the Xbox to subscribe to
unlimited monthly gaming – a smartphone or PC is sufficient.
? Further validation of Bango’s bundling & resale technology: The group is
continuing to gain commercial traction with the global tech giants for its
bundling and resale offering. We note the group has previously
announced bundling and resale contracts with the likes of Spotify, Amazon
and most recently BT and BritBox.