RE: AGM Q&A11 Jun 2021 10:41
This is like a Tik Toking time bomb ready to go booooom !
3) Could Facebook decide to prevent Bango running campaigns on its site in the future? Are there other places where you run / can run these campaigns or are you reliant on Facebook? Is it correct that you are trialling Tiktok for campaigns?
Paul Larbey: CEO: “When we developed Bango Audiences, they were designed to be applied to any digital marketing platform that allows you to target that campaign at a list of users, making it very platform agnostic. One of the reasons we talk about Facebook so much, and the reason we started with Facebook, is that the bulk of the app developer advertising spend is with Facebook, somewhere between 60-70%. Given it has the lion’s share of the app developer marketing budget, it was absolutely the right place to start. However, we are agnostic and indeed, we are working with Tik Tok, as well as other platforms, to bring the power of Bango Audiences to businesses that market using those different platforms. It benefits those platforms too, as they are all competing for a share of the same advertising spend and they want as much of that spend as possible. So, if we can make a platform perform even better, deliver better results and a better return on that advertising spend, then clearly, they are going to attract more of the overall marketing spend”.