RE: Lidl6 Apr 2019 16:20
Hi Alf - we have exchanged posts in the past.
Some basics.
1. No I dont work for a competitor. I am a qualified accountant working in the IT industry as an EMEA Finance Director.
2. I am a cyclist and use SIS products as they are great, but always when they are heavily discounted on wiggle / sportspursuit - or with the usual six monthly freebie
3. yes % margins have been maintained from 59.79 to 59.99%, but with the move on channel mix to direct this should be better
4. More importantly revenue increased 20% but indirect costs by 25%, failing to lever their cost base
5. I have no axe to grind on prior Moon listed entities, I was a shareholder but sold out at a profit on the realisation this is a vehicle for director enrichment with poorly managed LTIPs / STIPs which are changed if they cannot be meet
6. The real proof here is the share price which represent the management of the company
7. I am not stupid, this company should be loss making and investing in growth, its just they need to show a historic 3-5 year management of all areas of the P&L / BS and managing / offsetting the more stable countries / markets with growth