RE: Supermarket agreements16 Sep 2018 08:56
About three weeks since I wrote this and no replies, a lot of anecdotes and recipes but no replies with an understanding of the commercial agreements the company has.
- how long are the agreements
- what is the commitment from the supermarket to stock (an agreed number of stores based on store size, geography etc).
- is there any minimum commitment
- is pricing set in stone for the contract length, does the price increase with volume
- how does dis support discounting
Really interested to know, and important to understand the stability of the revenue stream. This is a really crowded market and I would have thought the balance of power is with the supermarket. Also the percentage of sales in supermarkets.