RE: Guardian2 Oct 2023 00:47
GloucesterR: I can understand some of your reasoning today on the company's prospects. I'm roughly down 50% on my overall investment and so would like to hope your assessment turns out correct. Regrettably, I don't really agree with some of your comments. I've been a holder for ages and I'm clearly not as enthusiastic as you, particularly when it comes to the likes of Jose Calamonte. I am not convinced this CEO. (who was the former CFO) and some of his team are the right people to take this company forward (and I'm pretty sure MA doesn't think so either). JC and his team were the ones who largely put us in this mess in the first place and, actually, they haven't been particularly transparent during this journey when I first followed them from around £60 per share, and bought at £53. I recall times when shareholders were misled. And, who on earth thought it a good idea to buy roughly a billion pounds worth of stock....in a fickle industry like fashion? The result was inevitable: millions written off. Then he refinanced the revolving credit faciltiy an exhorbitant interest rate from dodgy lenders to try and fend off MA. At the same time he raised capital through a £4.18p 'placing' just a week after he had said there was no plans or need to raise cash! Old stock is being sold dirt cheap to bring in some cash. FCF is periously low and JC is now still trying to dig himself out of a hole partially of his own doing. To be fair, he and his team have identified savings (but which should have been spotted a lot earlier) and there are now, to his credit, indications that a turnaround is occurring albeit slowly. He now says the blinking obvious of the importance of demonstrating profitability rather than increasing revenue for the sake of it. Meanwhile, The market analysts think this sector is overcrowded and that the likes of Asos and Boohoo are going to struggle what with numerous others chipping away at their customer base. The shorts are unequivocal on this. The SP is around £4 for a good reason. I and many analysts think it's a foregone conclusion that Asos' days as an independent company are numbered. The share structure may indicate that Polvsen might propose Asos becomes part of his Bestseller business. He dislikes MA (they have previous history) and sees Asos as apart of his long term plans. For MA, its a win/win situation. He either gets an opportunity if things go pear shaped, or benefits if the SP rises through a takeover approach or there are better than expected results. Hedge fund owner, Barker, has joined the board which is in my view comes with Polvsen's approval and, is again a defensive move against MA. Expect a continuing price range of around £3.50 to £4 for the next few weeks while the shorts play their games.