RE: Superdrug Launch - Profile of Spend15 Aug 2025 09:17
Thank you AquaeSulis01. Having read this week that AI is creating new antibiotics, I need to take it more seriously. But have you asked the right questions?
For example, AFAIK, there have been no clues that Axis-ps or Axis-ac can be delivered in capsule, gummy or any formulation other than powder sachets – production machinery for which exists and is running. Also, I gather that Axis-ac won't be launched initially.
Nor did Ashman respond positively to the suggestion that production of these products be brought in-house. If that does happen, it looks likely to be in the long term, and logically after the initial two-year trial agreement assuming all goes well.
And it looks like you may have asked AI to work backwards from a £4m budget. Can it not work forwards given the number of stores, likely order size per store, number of individual product packs, likely sell-through rate, etc? The AI numbers looks to me to be way too high for what is effectively a trial in 200 stores.